December 28th, 2019 Kampong Chhnang – Ford Motor Company and RMA Cambodia launched its global corporate social responsibility (CSR) initiative, Driving Skills for Life (DSFL), from December 27th until December 28th in Kampong Chhnang province.
The two-day program, which includes multiple training sessions aimed at improving general road safety, saw over 300 participants from several institutions, including the Department of Public Work and Transportation, Sub-Committee of National Road Safety Kampong Chhnang, Traffic Police, along with Ford customers and other civilian attendees.
“As one of Asia’s largest vehicle manufacturers, it is our duty to spread the message of road safety awareness to ensure our citizens with vehicles champion safety. With the increasing numbers of vehicles on the road, especially in Southeast Asia, it’s more important than ever to teach correct and safe driving techniques. Ford and RMA Cambodia are supporting Cambodia’s mission to reduce traffic accidents by providing our free-of-charge DSFL program each year,” said Seng Voeung, General Manager of Ford Cambodia.
In their pursuit of heightened road awareness, with the ultimate goal to reduce traffic injuries and fatalities, the DSFL program helped educate drivers on the skills and techniques required to drive more safely, and to more easily recognize potential dangers and assess appropriate measures. The training sessions address various risks, such as distracted drivers caused by mobile phone use, hazard recognition, speed management and more.
The training was conducted by trainers from the RMA Academy, who received training from Ford’s global DSFL team.