Headquartered in Bangkok, Thailand, EFG Holdings employs over 2,000 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia – like Minor Foods & Food Passion Group – and for North American brands – like Dairy Queen International, Krispy Kreme and Texas (Church’s) Chicken. EFG is majority owned by RMA Group Thailand, with minority holdings by Lombard Investments Thailand and local shareholder partners in Laos and Myanmar. The history of the business, and its mission today, is defined by a commitment to understand our customers needs and bring them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagrammable new food and beverage products. The business is run operationally from offices in Cambodia and local markets. In Cambodia & Myanmar, EFG is a joint venture partner of EMCAT, the regions leading airport food and beverage operator with operations in three airports.
For details about EFG, please visit here.
Minor International Food Franchisees
EFG is honored to be a franchisee of Minor Food for the following brands and territories. The Pizza Company (Cambodia, Myanmar and Laos). Swensen’s (Cambodia, Myanmar and Laos). The Coffee Club (Cambodia). Minor Food is one of Asia’s largest casual dining and quick service restaurant companies, operating over 2,300 outlets in 27 countries. For more information please visit www.minorfood.com
The Pizza Company
This much-loved category leading brand was created by Minor Food in 2000. Specializing in innovative pizzas, with chunky wholesome and richer toppings than most western style pizzas, The Pizza Company has defined what pizza means for many Asian consumers. With approximately 50 restaurants, EFG is a significant franchisee of Minor Food.
Swensen’s first arrived to Minor Food in 1986. The beloved ice cream parlor established in San Francisco, soon developed into Asia’s largest premium ice cream brand. Under Minor Food’s direction, the Swensen’s brand has evolved from simple scoops to a variety of sundaes and today it provides consumers all over Asia with an experience no other brand can provide. EFG operates 16 Swensen’s restaurants.
The Coffee Club
The Coffee Club is Australia’s largest home grown café group and is widely known for its good food, great service and excellent coffee. The Coffee Club offers a unique dining experience in a fully licensed, extended hour café bar/restaurant with full table service and an extended menu, that includes chef’s choice options. Minor Food owns a 70% shareholding of The Coffee Club brand in partnership with the Australian founders. EFG operates The Coffee Clubs in Siem Reap Airport, Aeon Mall and BKK district of Phnom Penh. More openings are expected soon.
Other Franchised Brands
Dairy Queen is famous for its soft serve ice cream and Blizzard ice cream distributed through instantly recognizable kiosks in shopping malls and high streets across the world. Originating in 1940 from Illinois USA, the DQ brand has a long and successful heritage, first entering Asia in the 1980’s. EFG is a franchisee of Dairy Queen International Inc, a Berkshire Hathaway subsidiary. EFG operates 16 Dairy Queen’s in Cambodia and Laos. For more information please visit www.dairyqueen.com
Bar-B-Q Plaza is one of the most popular and creative restaurant brands in Thailand created in 1987 by Food Passion Group. With its signature Bar-B-Q premium meat cuts, black pan grills and everyone’s favorite Barbgon Mascot, the brand has developed a strong fan base among young Asians, business groups and families. Since 2007 EFG has held the master franchise rights for Cambodia and now operates a growing portfolio of 5 restaurants in Phnom Penh and Siem Reap. For more information please visit www.foodpassion.co.th
Texas Chicken is the international trading name for Church’s Chicken, an American chain of fast food restaurants specializing in fried chicken. EFG has opened a flagship restaurant at Thatluang, Vientiane, Laos. For more information please visit www.churchs.com
Krispy Kreme is an American doughnut company and coffeehouse chain owned by JAB Holding Company, a private Luxembourg company. EFG has opened a flagship factory coffeehouse location in the BKK district of Phnom Penh plus operates multiple kiosks in malls around the city. For more information please visit www.krispykreme.com