283/74 Home Place Office Building, 15th Floor, Soi Sukhumvit 55 (Thonglor 13), Sukhumvit Road, Klongton-Nue, Wattana, Bangkok 10110 Thailand
Headquartered in Bangkok, Thailand, EFG Holdings employs over 2,000 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia – like Minor Foods & Food Passion Group – and for North American brands – like Dairy Queen International, Krispy Kreme and Texas (Church’s) Chicken. EFG is majority owned by RMA Group Thailand, with minority holdings by Lombard Investments Thailand and local shareholder partners in Laos and Myanmar. The history of the business, and its mission today, is defined by a commitment to understand our customers needs and bring them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagrammable new food and beverage products. The business is run operationally from offices in Cambodia and local markets. In Cambodia & Myanmar, EFG is a joint venture partner of EMCAT, the regions leading airport food and beverage operator with operations in three airports.
For details about EFG, please visit here.
Minor International Food Franchisees
EFG is honored to be a franchisee of Minor Food for the following brands and territories. The Pizza Company (Cambodia, Myanmar and Laos). Swensen’s (Cambodia, Myanmar and Laos). The Coffee Club (Cambodia). Minor Food is one of Asia’s largest casual dining and quick service restaurant companies, operating over 2,300 outlets in 27 countries. For more information please visit www.minorfood.com
The Pizza Company
This much-loved category leading brand was created by Minor Food in 2000. Specializing in innovative pizzas, with chunky wholesome and richer toppings than most western style pizzas, The Pizza Company has defined what pizza means for many Asian consumers. With approximately 50 restaurants, EFG is a significant franchisee of Minor Food.
Swensen’s first arrived to Minor Food in 1986. The beloved ice cream parlor established in San Francisco, soon developed into Asia’s largest premium ice cream brand. Under Minor Food’s direction, the Swensen’s brand has evolved from simple scoops to a variety of sundaes and today it provides consumers all over Asia with an experience no other brand can provide. EFG operates 16 Swensen’s restaurants.
The Coffee Club
The Coffee Club is Australia’s largest home grown café group and is widely known for its good food, great service and excellent coffee. The Coffee Club offers a unique dining experience in a fully licensed, extended hour café bar/restaurant with full table service and an extended menu, that includes chef’s choice options. Minor Food owns a 70% shareholding of The Coffee Club brand in partnership with the Australian founders. EFG operates The Coffee Clubs in Siem Reap Airport, Aeon Mall and BKK district of Phnom Penh. More openings are expected soon.
OTHER FRANCHISED BRANDS
Dairy Queen is famous for its soft serve ice cream and Blizzard ice cream distributed through instantly recognizable kiosks in shopping malls and high streets across the world. Originating in 1940 from Illinois USA, the DQ brand has a long and successful heritage, first entering Asia in the 1980’s. EFG is a franchisee of Dairy Queen International Inc, a Berkshire Hathaway subsidiary. EFG operates 16 Dairy Queen’s in Cambodia and Laos. For more information please visit www.dairyqueen.com
Bar-B-Q Plaza is one of the most popular and creative restaurant brands in Thailand created in 1987 by Food Passion Group. With its signature Bar-B-Q premium meat cuts, black pan grills and everyone’s favorite Barbgon Mascot, the brand has developed a strong fan base among young Asians, business groups and families. Since 2007 EFG has held the master franchise rights for Cambodia and now operates a growing portfolio of 5 restaurants in Phnom Penh and Siem Reap. For more information please visit www.foodpassion.co.th
Texas Chicken is the international trading name for Church’s Chicken, an American chain of fast food restaurants specializing in fried chicken. EFG has opened a flagship restaurant at Thatluang, Vientiane, Laos. For more information please visit www.churchs.com
Krispy Kreme is an American doughnut company and coffeehouse chain owned by JAB Holding Company, a private Luxembourg company. EFG has opened a flagship factory coffeehouse location in the BKK district of Phnom Penh plus operates multiple kiosks in malls around the city. For more information please visit www.krispykreme.com
Boost Juice was founded in Adelaide, Australia in 2000 by Janine Allis when she saw a gap in the Australian market for a healthy fast-food alternative. Boost is now one of the largest smoothie & juice brands in the world!
Boost uses real fruit and vegetables to make fresh smoothies and juices – free from preservatives, artificial colours and flavourings. We’re not just here to give customers great tasting drinks. We want to share our energy, passion and ‘love life’ philosophy, and make sure every customer leaves a Boost Juice bar feeling just that little bit better.
KAMU KAMU was originally established in 2011 out of the founders’ love for tea and passion to share “Everyday Inspiration”. Adopting the original Japanese recipes, the brand strictly uses quality ingredients from top sources only. Well known for its wide array of craft drink and bubble tea selection, healthy fruit tea options and specialty drink like Raptor and Dino milo, KAMU KAMU has growth its fan base and outstanding reputation through offering many innovative new drinks and widely loved ‘Kamu San’. The success is largely due to KAMU KAMU’s focus on the freshness of the ingredients, good taste, and the joy it brings to enabling the brand to grow up more than 150 outlets throughout Thailand and expanding worldwide to be the leading Chewable Tea Place to share the world’s taste of happiness.
DELIVERY SERVICES & APPLICATIONS
Leading the way with an exciting new delivery model, HungryApp™ is live in Cambodia and Laos with the objective of delivering happiness. This revolutionary new food and beverage delivery app allow customers to mix and match items from multiple trusted international brands in a single order, all delivered fresh and fast to your office or home. It is also possible to order Take-Away. Offering free, 45-minute delivery, HungryApp™ puts the customer first and creates an exemplary and unique experience for Cambodia’s growing delivery market. Click on the HungryApp logo below to download the application.
Eat Together is a homegrown brand developed by the Hungry Kitchen serving Chinese rice dishes and noodle soups. Available via the HungryApp and other delivery partners, Eat Together is famous for its delicious and freshly made Chicken Rice, Char Siu Rice, and signature sauces.
Bay Phum is the latest brand innovation by the Hungry Kitchen that serves local Khmer favorites such as Prahok Ktis, Kaw Sach Chrouk, Fried Mee Katang, Lort Cha, and Beef Lok Lak. More than the food it serves via takeaway and delivery in the HungryApp, Bay Phum aims to honor the rich culinary tradition of the Khmer cuisine.
RMA Group acquired Palms Foods in 2012. The Palms business is one of the earliest established airport F&B operators in Singapore with a heritage dating back to 1986 with the opening of the first terminals at Singapore Changi Airport. Palms owns and manages the Food Gallery Food Court in Terminal One, plus operates franchised branded stores for Subway and Killiney located in all four terminals and The Jewel.
Telephone: +65 6487 4780
The Airport Food & Beverage Alliance EMCAT is a joint venture between EFG and Newrest. Through Emcat, EFG has been managing airport restaurants since 2010 and is currently operating 27 stores in Phnom Penh and Siem Reap airports in Cambodia, and 3 stores in Mandalay airport in Myanmar.
Franchised brands include Burger King, The Pizza Company, The Coffee Club, Dairy Queen, Yoshinoya, Dimsum Emperor, Metro, Segafredo, FCC, Blue Pumpkin and Bonchon. Four in-house concepts, Taste of Asia, Angkor Kopitiam, Fresh Market, Apron Café and Park Café complete the culinary offering.
RMA owns and operates the FCC Hotels and Restaurants, an iconic Cambodian based hospitality company that was established in 1993. After acquiring The Foreign Correspondent’s Club in 2013, RMA has continued to uphold and improve the superior service and hospitality of these fine hotels and restaurants located in beautiful historic buildings in Phnom Penh and Siem Reap.