Ford Cambodia Next-Gen Everest 2023 Media Launch & Training Event
Phnom Penh, July 25th, 2022 – Ford Cambodia organized a Next-Gen Everest media launch event at Sokha Phnom Penh Hotel & Residence. Mr. Peerakorn (Pete) Sophonsiri, Marketing Manager Asia Pacific Direct Markets Ford Motor Company and Pritika Maharaj – Ranger and Everest Global Program Manager of Ford Motor Company was invited to present the vehicle to the invited press, automotive journalists, vloggers, and YouTubers. The presentation included a product walk around of Next-Gen Everest and a Q&A session.
At the same day in the afternoon session, Ford Cambodia also ran Next-Gen Ranger and Next-Gen Everest training for sales and aftersales teams to give them a better knowledge including the details, advantages and key selling features of the vehicle.