Ford Everest, Ford Ranger Hi-Rider X-Cab and Double Cab ranked highest in three segments of the recent J.D. Power 2017 Initial Quality Study in Thailand, highlighting the Everest and Ranger’s strong appeal among customers in Thailand’s highly competitive large SUV and pickup truck markets.
The Everest, Ranger Hi-Rider X-Cab and Double Cab achieved the highest scores in the J.D. Power 2017 Thailand Initial Quality Study (IQS) across the large SUV, pickup extended cab and pickup double cab segments respectively. In particular, this is the second consecutive year for the Ranger Double Cab to receive such awards from J.D. Power.
“It is an honor to receive such recognition from J.D. Power as a symbol to the initial quality we set forth in every Ford vehicle,” said Yukontorn ‘Vickie’ Wisadkosin, president, Ford ASEAN and managing director, Ford Thailand. “The Everest’s bold design and refined interior coupled with industry-leading advanced driver assist technologies continue to deliver excellent capability and comfort to Thai consumers.”
The J.D. Power 2017 Thailand Initial Quality Study (IQS) rankings are based on responses from 4,866 new-vehicle owners across 12 different brands, including 76 different passenger cars, pickup trucks and utility vehicle models who purchased their vehicle from November 2016 through July 2017.
The study measures problems experienced by new-vehicle owners during the first two to six months of ownership and examines more than 200 problem symptoms in eight component categories (listed in order of frequency of reported problems): vehicle exterior; engine/ transmission; driving experience; vehicle interior; heating, ventilation and cooling (HVAC); audio, entertainment and navigation (ACEN); features, controls and displays; and seats.
All problems are then summarized as the number of problems per 100 vehicles (PP100), with lower PP100 scores indicating a lower incidence of problems and, therefore, higher initial quality.
Ranger and Everest Top Initial Quality
The Ranger Hi-Rider X-Cab achieved the highest rank in the pickup extended cab segment with a score of only 80 PP100, while the Ranger Double Cab fared even better with an IQS score of 60 PP100 in the pickup double cab segment. Proudly, the Everest outdid the large SUV segment with a mere 56 PP100, denoting the lowest and most attractive PP100 score for Ford in the study.
“Such satisfaction assessments reconfirm the feedback we receive from customers in terms of the Ranger and Everest’s ability to deliver high quality. As we continue to grow in the market, we will stay resolute and focused on our efforts to further enhance the Ford customer and ownership experience through an unparalleled commitment to vehicle quality and services,” explained Yukontorn.