Vientiane, August 13th, 2020 – Jaguar Land Rover Lao hosted a Jaguar Formula-E Fashion Show at its Vientiane showroom. The theme included aspects of the traditional Laos Buddhist Lent Day combined with elements of Jaguar Panasonic Formula-E racing team and a dash of original Laos designer fashion.
In all 150 VIP guests attended as well as representatives of several embassies including the British, Singaporean and Vietnamese.
A video production took guests on a nostalgic journey through Jaguar’s past and racing history spanning three quarters of a century. Laos design house œTam and œFemei staged an exquisite fashion show with a selection of their latest creations. There were presentations on the Jaguar Panasonic Racing Team and Formula E series as well as the I Pace Race series.
Guests were left in no doubt of Jaguar’s racing pedigree, its performance and levels of innovative technology. To complement its roadside prowess, the LLR team placed a stylish Jaguar E Pace Bespoke and Jaguar F-Pace R Dynamic center stage. The evening generated eight confirmed leads and generated even higher levels of newfound affinity towards the Jaguar brand among the invited guests.