October 25th 2017, Vientiane – Texas Chicken Laos of EFG, a member of RMA Group, hosted a festival celebrating That Luang from October 25th- November 3rd in Vientiane. Additional EFG brands such as Swensen’s and Dairy Queen also held booths and participated in the festival.
That Luang is Laos’ biggest Buddhist lent ceremony which occurs every November. People from across the nation congregate to Vientiane to visit Pha That Luang, the country’s most important religious monument, and to celebrate the three day religious ceremony.
Texas Chicken, which is conveniently located near Pha That Luang, hosted the festival to celebrate with the people of Laos and to provide temple-goers with options of delicious food. The festival drew in around 10,000 people per day, which also gave Swensen’s and Dairy Queen, two other EFG brands that held booths at the event, a boost in sales. For additional exposure and to entertain festival goers, a big Texas Chicken entrance gate was placed and Dairy Queen mascots amused guests.
Texas Chicken currently operates one outlet in Vientiane, Lao with further plans to open an additional outlet within the next year. Texas Chicken employs 25 staff and has been operating in Lao since 2017.