September 5th, 2018 Vientiane – Lao Ford City introduced the New Ford Everest Ranger and the New Everest Trend to the Lao market for the first time during their highly anticipated public launch event at the Lao International Trade and Exhibition Convention Center (Lao ITECC).
Over 600 guests were treated to performances showcasing the impressive capabilities of the newest Built Ford Tough vehicles to hit the market. Demonstrations of the new Ranger towing a bus across the event grounds and a loading demonstration of 1.2 tons in the pickup entertained spectators.
“It’s always an exciting experience for Lao Ford City to launch new products to the market, and the launch of the latest Ford Ranger and Everest was no different. This year, we were able to put on a very special show for the public and our customers, which was attended by over 600 Ford fans. Never before have we held such a large spectacle, marking the perfect introduction of the two new vehicles to Laos,” stated Chakkaphonh Malabandith, Sales and Operation Manager, RMA Group Laos Ford City.
Vehicle performances, live singing and DJ sets delighted fans throughout the action-packed evening. On top of that, a raffle was held by the Lao Ford City brand ambassador, Kai Overdance, in which five winners received Kärcher products and two lucky individuals won smartphones.
After the new vehicles made their debut, the Sales team opened their doors to numerous inquiries about the new models, as well as current models displayed around the event grounds.
Lao Ford City commits to continue hosting numerous customer events yearly to serve the growing Ford fan base in the country.