May 26th, 2019 – The Ministry of Commerce and Industry in Savannakhet Province kicked off the province’s first ever Motor Show from May 22nd – 26th at Savan ITECC building, a positive indicator of Laos’ growing auto industry.
Lao Ford City was one of the biggest attractions at the show, with a booth located right at the event entrance. Five gleaming Built Ford Tough cars were on display, including the Ranger XL, Ranger XLT (MT and AT), Everest Titanium and Ford Explorer.
œLao Ford City is proud to be a part of history at Savannakhet province’s first ever Motor Show. This event was a valuable platform for connecting with our customers and identifying their needs. It also allowed us to ensure Ford fans had the chance to experience the latest, boldest Ford vehicles, said Chakkaphonh Malabandith, Sales and Operation Manager, RMA Group Laos Ford City.
The Lao Ford City team was on standby to answer any customer queries and to give them exclusive tours of the displayed cars. Customers could also get directly behind the wheel of a Ford vehicle at the test drive range, which was open for all five days of the event.
Lao Ford City’s marketing activities have been focused on forming strong connections with its customers across the country; the team plans to attend more customer events throughout 2019.