September 21st, 2019 Yangon – Ford Myanmar of Capital Automotive Limited (CAL), held a showstopping launch of the New Ford EcoSport 1.0L EcoBoost at the Lotte Hotel joined by over 500 guests on September 21st.
Held under a ‘street smart’ theme to complement the vehicle’s ability to move through city streets, the venue was transformed into the streets of Myanmar.
The event opened with a welcome address by Burak Demirtas, Managing Director of Capital Automotive. This was followed by speeches from Scot Marciel, US Ambassador to Myanmar and Peerakorn Sophonsiri, Marketing and Sales Manager Ford APEM.
Guests were then taken through an experiential reveal of the New Ford EcoSport 1.0L EcoBoost. The New Ford EcoSport made a dramatic on stage reveal complete with a light show and a stunning backdrop.
Ford Myanmar’s sales team manager proceeded to take the crowd through vehicle specs, highlighting vast improvements from previous iterations.
Boasting a number of upgrades set to captivate drivers looking for a smooth and dynamic driving experience, including the latest technology like SYNCTM 3, aerodynamic exterior design for a more fuel-efficient ride, the New Ford EcoSport 1.0L EcoBoost brings drivers in Myanmar a smarter drive.
Adding an element of surprise, Ford Myanmar announced a raffle activity with a winner chosen at the end of the night. A buffet, live band and vehicle walkthroughs closed the event.
“We are ecstatic to be bringing Burmese drivers a smarter, better way to navigate city streets. With a focus on street smart features, the New Ford EcoSport provides a smooth ride like no other. Given Myanmar’s rapid urban development, there’s never been a better time to be introducing this award-winning vehicle to the market,” said Burak Demirtas, Managing Director of Capital Automotive.
The new Ford EcoSport 1.0L EcoBoost is poised to captivate the Myanmar market.
For details about Capital Automotive Ford Myanmar, please visit: https://ford-myanmar.com/