March 3rd, 2018 Vientiane – Lao Ford City and Laos Jaguar Land Rover of RMA Group kicked off the month by sponsoring a series of events throughout Vientiane, including one of the city’s largest music festivals and a charity concert, encouraging creativity and community connection.
As a proud sponsor of Feb Festival – The Garden of Love festival, which gathered over 6,500 people to watch local and international celebrities perform, the Lao Ford City and Laos Jaguar Land Rover team set up booths for attendees to learn more about the companies. Lao Ford City showcased a Ford Ranger 2.2L XLT and attendees were treated to a one of a kind driving experience, testing the Ford Everest 3.2L 4×4 AT Trend and Ranger 2.2L XLT on off-road conditions.
“We are honored to sponsor one of Vientiane’s largest music festivals, and this is a great opportunity for Lao Ford City to be involved in the creative community. The response has been fantastic with a large number of people visiting our booth and engaging in test drives“ stated Chakkaphonh Malabandith, Sales & Operations Manager of Lao Ford City.
Meanwhile, Lao Jaguar Land Rover proudly displayed the Jaguar F-Pace, Jaguar XE, and Land Rover Discovery Sport for festival-goers to admire. Visitors could test drive the Range Rover Sport and Land Rover Discovery Sport.
Later that evening, Ford sponsored a charity concert held at O’Grady’s Pub, with fundraising proceeds going to the Lao Association for Autism. The funk and soul themed concert, featuring Pouna and her band “Black Magic”, gathered over 300 locals and expats and successfully raised $500. Set up by Lao Ford City, car fans were treated to a display of an Everest Titanium at the event entrance.
The presence of RMA Group’s partners at the events successfully reflects the group’s enthusiasm to be a part of the creative local community. In addition to building brand awareness, the sponsorships resulted in multiple sales prospects thanks to the sales team’s efforts.