January 29th, 2018 Vientiane – Lao Ford City held their biggest prize presentation of 2018 in the Vientiane showroom following two major nationwide lucky draw campaigns: Truck Month and YES (Year-end Sale).
Customers purchasing a Ford vehicle from July – December 2017 were enrolled in a monthly lucky draw with exciting prizes including gold, TVs and petrol cards. First and second place grand prizes included a Ford Ranger XL and a Ford Fiesta, both highly desired in Laos. Lao Ford City collected an impressive 500 coupons over the 6-month period, boasting the campaign’s effectiveness.
Lao Ford City brand ambassador, Kai Overdance, generated further buzz and customer engagement by conducting the event, which saw over 50 attendees.
One lucky attendee won a Ford Fiesta, awarded by Mr. Vilaysack Borliboun, Fleet Sales Manager.
Mr. Chakkaphonh Malabandith, Sales & Operations Manager at Lao Ford City, named Mr. Yerm from Northern Laos as the grand prize winner of a Ford Ranger XL. Already a Ford Ranger XL owner, he was thrilled to hear from the Lao Ford City team about his prize.
All attendees were rewarded five petrol card refills valued at $60.
Both the campaign and lucky draw event successfully built stronger customer relationships, increasing positive brand awareness for Lao Ford City.