December 16th, 2017 Vientiane – Lao Ford City and Jaguar Land Rover Lao of RMA Group were the proud automotive sponsors of the Vang Vieng Music Festival 2017, held from December 15th-16th 2017 in this popular tourist town.
The Vang Vieng Music Festival has been staged for the third consecutive year and again attracted a large number of international DJs as well as famous local singers and musicians. This year’s festival was backed by the Ministry of Tourism and Visit Laos 2018. Over 10,000 exuberant fans danced to the latest music compilations and under mesmerizing light shows.
A Ford and Jaguar Land Rover vehicle display was set up and manned by RMA sales staff within the festival grounds enjoying high visibility. This was part of a marketing strategy to reach prospective customers in unexpected and unconventional surroundings. Visitors showed a lot interest in the cars displayed, and the sales team achieved their goal in receiving several good leads.